WordPress Website Management | Regain Physical Therapy
Those of you who have read my bio know that I have a degree in Medicine and love helping people. During my college years I spent some time as a physical therapy aide, which I greatly enjoyed. By chance I came in contact with the wonderful people at Regain PT in New York. They already had a great website, but needed help with ongoing WordPress website management.
Enter Wayne Smiley Design
WordPress Website Management
The great thing about working with the folks at Regain PT is that they know a great deal. They know a lot about physical therapy, but also a lot about the web. The co-owner attends conferences regularly, and is always pushing our knowledge and asking great questions. It makes for a very upbeat, on your toes kind of atmosphere. Besides keeping all of their plugins, themes, and core files up to date, we do a lot of onpage SEO work for them.
Concern or Issue
Time. While being incredibly brilliant and resourceful, running a PT office and a website is tough for anyone to do. They also have heard of a lot of web terminology, but don’t know how to apply it.
Pathway to Success
Wayne Smiley Design started off by analyzing the Regain PT website as a whole. We found many outdated plugins, theme, and core WordPress files. We also found that there was some onsite optimization we could perform to enhance page load time. Regain PT were ranking fairly well for most of their targeted keywords, but had a lot of onpage SEO work to do. With all of these factors combined, we came up with an action plan. The plan included the following:
- Ensure that everything was up to date, every single day.
- Go through the entire site, page by page, and optimize the content for page load time.
- Dive into the SEO world! Optimize pages and posts to claim the desired keywords.
As of today, Regain PT ranks for 6 keywords on the first page of Google and is ranked for over 400 other keywords! Besides that, their site is constantly updated and monitored, protecting it against hackers and would-be ne’er-do-wells. The pages load quicker than ever, helping visitors enjoy their stay on the website almost as much as their stay at the clinic. Another win for WordPress website management, Wayne Smiley Design, and Regain PT.